Top 3 Email Marketing Companies
Email is a powerful marketing tool and, if done correctly, it can be cost effective. It’s easy to mange and helps you establish relationships with your customers. It lets you keep up with customers on the go, it helps provide an effective way to keep your customers informed, and you can email coupons and drive more sales, both in store and online. Choosing the right email marketing company will help you get started on this marketing path. The right email marketing company will help you create engaging emails, manage contacts, segment contacts into groups for specific emails, and track the performance of your email campaigns. In order to ensure that your emails don’t end up in the spam folder, you want to make sure the company you choose has a good delivery rate and follows the necessary anti-spam guidelines, so you don’t get blocked from sending emails. Email marketing companies to use include Constant Contact, Drip, and MailChimp.
Constant Contact is one of the largest email services in the world, it’s easy to use, and it’s great for both beginners and experts. Use it to manage email lists, contacts, email templates, and more. With each email, you will have reporting and tracking, social media sharing, image libraries to choose a wide variety of images, and storage space to store your own pictures. There is also online training, so you can learn the basics of email marketing and start using it to your business advantage. There is support with email and live chat, as well as a number of different resources to turn to. You can get a free 60 day trial with no credit card required to see if it’s right for you, and then prices start as low as $20 per month and go up depending on how many email contacts you have. With a low rate, this makes it a great option for small businesses to use.
Drip is one of the best platforms to use for beginners, and makes it easy to integrate add-ons to many popular websites, including WooCommerce and Wordpress. This allows it to be a good choice for virtually any business, including ecommerce sites and bloggers. The integration will help you add sign up forms to your website, so you can grow your email list and capture leads that might not be ready to buy yet but need to be nurtured. Drip has intelligent marketing automation tools that help set it apart from the competition. With smarter email segmenting, lists, groups, and some other features, you can easily reach specific audiences in your email list and make your emails even more powerful. Support for Drip includes live chat support, automation training, guides, and webinars. Plans start at $41 a month, but their marketing automation tools help make up for the cost when compared to some competitors.
MailChimp is a popular email marketing company, thanks to it’s easy-to-use platform and great support. MailChimp will integrate with many other websites, including WordPress, Magento, and Shopify, which makes it a great choice for anyone who wants to get started on email marketing efforts. Users can use the easy email creator, along with auto responders. You can set up delivery times based on a user’s time zone, and set up segmentation based on geolocation, ensuring that customers get your emails at optimal times. It also provides simple tracking and analytics, so you can see which emails are working and improve on your efforts. You can get support through live chat or email, and there is a knowledge base of tutorials and videos to help guide you along. MailChimp offers a free plan for up to 2,000 subscribers and where you can send 12,000 emails, and paid plans start at $10. Since MailChimp rates start so low, it’s a good choice for smaller companies or non-profits that don’t have a lot of money to put in their marketing budgets.